by Eric Swain28 September 2009
Movements
Spike Jones of Brains on Fire wrote a post awhile back on how movements must start small, with one-on-one conversations between passionate, like-minded people. He points out how anathema that is to the marketing and PR worlds where people are trying to do BIG things, big events, big rollouts, big campaigns. I agree. Nice post, [...]
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by Eric Swain6 September 2009
Social Media
A couple of weeks ago I participated in the #socialmedia chat on Twitter where we were discussing the size of follower lists vs. effective management of those lists, how big is too big, quantity vs. quality, etc. Someone tweeted, “there’s no way a company can truly engage with 100k followers/fans”. I suggested, mostly joking initially, [...]
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