by Eric Swain29 August 2010
Advertising
I hate social media because it never ends. I preferred traditional marketing where you understood your timeframes. You were able to put together a campaign (it sounded a lot like a war!) to promote your product line and that campaign had a beginning, middle and end. You did a bit of whizzy creative development, bought [...]
Read the full article →
by Eric Swain11 July 2010
Marketing
Awhile ago I came across a series of blog posts by Olivier Blanchard about something he called FRY metrics, where FRY stands for Frequency, Reach and Yield. In the posts he explained how FRY concepts can help express how Social Media participation can provide positive benefits for companies in terms of increased custom. A worthwhile [...]
Read the full article →
