by Eric Swain29 August 2010
Advertising
I hate social media because it never ends. I preferred traditional marketing where you understood your timeframes. You were able to put together a campaign (it sounded a lot like a war!) to promote your product line and that campaign had a beginning, middle and end. You did a bit of whizzy creative development, bought [...]
Read the full article →
by Eric Swain26 October 2009
General
For those of you who don’t know, Heston Blumenthal is the owner/chef of The Fat Duck restaurant in Bray, England. With dishes like egg and bacon ice cream and snail porridge, Blumenthal has been called a “culinary alchemist” for his innovative style of cuisine. As a practitioner of remarkableness few can match him. Blumenthal is [...]
Read the full article →
