by Eric Swain6 June 2011
B2B
I’m sure, like me, many of you have encountered business executives who say that they understand how social media can benefit a large consumer brand that seeks publicity and mass appeal but don’t see how it can help a B2B business like theirs. Historically, I will have launched into a discussion about multiple touch points, shortening [...]
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by Eric Swain11 October 2010
SCRM
This post was originally written for the Social Collective 2010 conference. Social Media is a crap term. Always has been. Certainly for the purposes of business and certainly increasingly as we understand the social landscape better. The term “Social Media” is a mere label that is too focused on the tools. And because of that [...]
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