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From the category archives:

Social Media

Creating the Social Enterprise is Hard

by Eric Swain2 November 2009 P2P

Creating the Social Enterprise is hard.  There are some big obstacles in the way. Scott Gould wrote a piece on why companies don’t get it the other day that pushed some buttons on this topic. You should read it. Then Olivier Blanchard wrote a piece describing the principal characteristics of a social business.  You should [...]

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Acting Small is Everything

by Eric Swain28 September 2009 Movements

Spike Jones of Brains on Fire wrote a post awhile back on how movements must start small, with one-on-one conversations between passionate, like-minded people.  He points out how anathema that is to the marketing and PR worlds where people are trying to do BIG things, big events, big rollouts, big campaigns. I agree.  Nice post, [...]

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One-on-one corporate social media

by Eric Swain6 September 2009 Social Media

A couple of weeks ago I participated in the #socialmedia chat on Twitter where we were discussing the size of follower lists vs. effective management of those lists, how big is too big, quantity vs. quality, etc.  Someone tweeted, “there’s no way a company can truly engage with 100k followers/fans”. I suggested, mostly joking initially, [...]

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