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	<title>limenoodle &#187; Social Media</title>
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	<description>fresh tangy thinking</description>
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		<title>Social Media is Like Account Management</title>
		<link>http://limenoodle.com/2011/06/06/social-media-is-like-account-management/</link>
		<comments>http://limenoodle.com/2011/06/06/social-media-is-like-account-management/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 09:20:52 +0000</pubDate>
		<dc:creator>Eric Swain</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[SCRM]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://limenoodle.com/?p=652</guid>
		<description><![CDATA[I&#8217;m sure, like me, many of you have encountered business executives who say that they understand how social media can benefit a large consumer brand that seeks publicity and mass appeal but don&#8217;t see how it can help a B2B business like theirs. Historically, I will have launched into a discussion about multiple touch points, shortening [...]]]></description>
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		<title>Social Media is Dead; Long Live Social CRM</title>
		<link>http://limenoodle.com/2010/10/11/social-media-is-dead-long-live-social-crm/</link>
		<comments>http://limenoodle.com/2010/10/11/social-media-is-dead-long-live-social-crm/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 13:05:12 +0000</pubDate>
		<dc:creator>Eric Swain</dc:creator>
				<category><![CDATA[SCRM]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://limenoodle.com/?p=598</guid>
		<description><![CDATA[This post was originally written for the Social Collective 2010 conference. Social Media is a crap term. Always has been. Certainly for the purposes of business and certainly increasingly as we understand the social landscape better. The term “Social Media” is a mere label that is too focused on the tools. And because of that [...]]]></description>
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		<title>Creating the Social Enterprise is Hard</title>
		<link>http://limenoodle.com/2010/09/02/creating-the-social-enterprise-is-hard/</link>
		<comments>http://limenoodle.com/2010/09/02/creating-the-social-enterprise-is-hard/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 21:10:34 +0000</pubDate>
		<dc:creator>Eric Swain</dc:creator>
				<category><![CDATA[P2P]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://limenoodle.com/?p=529</guid>
		<description><![CDATA[Creating the Social Enterprise is hard.  There are some big obstacles in the way. Scott Gould wrote a piece on why companies don&#8217;t get it awhile back that pushed some buttons on this topic. You should read it. Then Olivier Blanchard wrote a piece describing the principal characteristics of a social business.  You should read [...]]]></description>
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		<title>I Hate Social Media!</title>
		<link>http://limenoodle.com/2010/08/29/i-hate-social-media/</link>
		<comments>http://limenoodle.com/2010/08/29/i-hate-social-media/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 13:16:54 +0000</pubDate>
		<dc:creator>Eric Swain</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://limenoodle.com/?p=617</guid>
		<description><![CDATA[I hate social media because it never ends. I preferred traditional marketing where you understood your timeframes. You were able to put together a campaign (it sounded a lot like a war!) to promote your product line and that campaign had a beginning, middle and end. You did a bit of whizzy creative development, bought [...]]]></description>
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		<title>Cheers!  A Social Media Marketing Story</title>
		<link>http://limenoodle.com/2010/07/11/cheers-a-social-media-marketing-story/</link>
		<comments>http://limenoodle.com/2010/07/11/cheers-a-social-media-marketing-story/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 10:20:12 +0000</pubDate>
		<dc:creator>Eric Swain</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://limenoodle.com/?p=608</guid>
		<description><![CDATA[Awhile ago I came across a series of blog posts by Olivier Blanchard about something he called FRY metrics, where FRY stands for Frequency, Reach and Yield.  In the posts he explained how FRY concepts can help express how Social Media participation can provide positive benefits for companies in terms of increased custom.  A worthwhile [...]]]></description>
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