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From the category archives:

Social Networking

Social Media is Dead; Long Live Social CRM

by Eric Swain11 October 2010 SCRM

This post was originally written for the Social Collective 2010 conference. Social Media is a crap term. Always has been. Certainly for the purposes of business and certainly increasingly as we understand the social landscape better. The term “Social Media” is a mere label that is too focused on the tools. And because of that [...]

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Cheers! A Social Media Marketing Story

by Eric Swain11 July 2010 Marketing

Awhile ago I came across a series of blog posts by Olivier Blanchard about something he called FRY metrics, where FRY stands for Frequency, Reach and Yield.  In the posts he explained how FRY concepts can help express how Social Media participation can provide positive benefits for companies in terms of increased custom.  A worthwhile [...]

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One-on-one corporate social media

by Eric Swain6 September 2009 Social Media

A couple of weeks ago I participated in the #socialmedia chat on Twitter where we were discussing the size of follower lists vs. effective management of those lists, how big is too big, quantity vs. quality, etc.  Someone tweeted, “there’s no way a company can truly engage with 100k followers/fans”. I suggested, mostly joking initially, [...]

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MeasurementCamp

by Eric Swain10 August 2009 Social Media

Last Thursday, I joined around 50 social media industry people (and interested parties) for my first MeasurementCamp. If you aren’t aware of it, MeasurementCamp is a global open-source movement to encourage knowledge sharing and industry collaboration towards answering ‘how do we measure engagement in social media?’. It has hubs in the UK, USA (Bay Area) [...]

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I am a Terrible Blogger

by Eric Swain4 August 2009 Blogging

I am a terrible blogger. I don’t mean that I can’t write.  I’ve always been able to write well, at least academically and for business. I don’t mean that I don’t have anything interesting to say.  Though I guess that is for others to judge. I don’t mean that I don’t have any good ideas.  [...]

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