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From the category archives:

Word of Mouth

What Would Heston Do?

by Eric Swain26 October 2009 General

For those of you who don’t know, Heston Blumenthal is the owner/chef of The Fat Duck restaurant in Bray, England.  With dishes like egg and bacon ice cream and snail porridge, Blumenthal has been called a “culinary alchemist” for his innovative style of cuisine. As a practitioner of remarkableness few can match him.  Blumenthal is [...]

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Acting Small is Everything

by Eric Swain28 September 2009 Movements

Spike Jones of Brains on Fire wrote a post awhile back on how movements must start small, with one-on-one conversations between passionate, like-minded people.  He points out how anathema that is to the marketing and PR worlds where people are trying to do BIG things, big events, big rollouts, big campaigns. I agree.  Nice post, [...]

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